What Expertise Your Digital Marketing Agency Must Have?


Digital marketing services are important to get exponential growth for your business. However, it is important to find a digital marketing agency and outsource your digital marketing project to the company, which has expertise in all different channels of it. This ensures long-term benefits for your business. Read on this article to uncover the required expertise in your digital marketing agency and the reason for this expertise requirement with brief details.


Digital Marketing is important for any business. You can even start at small and then go aggressive with different digital marketing service. For an instance, you can start with SEO or just a Blogging service and then when you have funds you can go for a complete digital marketing service, which can be SEO, SMM, Paid Advertising and other activities. If you are not a digital marketing agency, then the best choice is to contract a digital marketing agency instead of hiring a digital marketing manager on your premises. To get the best digital marketing company which can give good returns on investment as well as can offer a long-term service to you to ensure you can have a reliable marketing partner. To find the best digital marketing company which can be your reliable partner for the long term look for following expertise:

SEO (Search Engine Optimization):

Search Engine Optimization is one of the important digital marketing channels. The SEO activities will help you to get the top rankings, which will give the best returns in a longer run. The SEO has changed dynamics in a past few years due to quality algorithm introduction and regular updates about it. The effective SEO requires expertise, to ensure that your digital marketing agency has this much-needed expertise. Check Top 5 Tips to Choose the Best SEO Agency for Your Business


SMM (Social Media Marketing)

Social Media Optimization and Social Media Marketing require skills because each social networking platform has its own best practices. SMM is not same for each platform. The social media marketing strategy and schedule need to be defined based on the different business goal, such as awareness, customer engagement, etc. The digital marketing agency must have a team of SMM experts. They need to be able to understand and execute Facebook analytics and insights, create “campaign” and custom audiences, test and test creative campaign management.

Paid Advertising

The paid advertising requires expertise to get better Call-through-rate aka CTR. In technical language, one requires a good quality score, which can be only achieved if you have a good PPC manager.  Furthermore, the paid and has different types of ads and rolling models. Also, the PPC tactics can be different for different marketing platforms such as search engines and networking websites and social networking platforms. All these require the deep understanding of the PPC marketing. Thus, to boost the performance and catch new eyeballs, you will require paid ads at the certain time, so make sure your digital marketing agency has PPC experts with Google Adwords and/or Bing Adwords certification.


Content is the most important part of any digital marketing strategy: SEO, SMM or PPC. It would create unnecessary delays as well as back and forth if you’re marketing and content agencies are different. Please be noted, there are different types of content such as textual content, graphics, videos, etc. required for content marketing. Ensure your digital marketing agency also offer creative and unique content so you can have enough content for marketing.

These are four must have skills in your digital marketing agency; you are contracting because this will ensure the digital marketing agency can help you in long term for each type of marketing requirement. You can get all required digital marketing services from a single company which can be reliable and fast in providing the required results.


Many tools are there to use analytics to judge content or data based on statistic to get the job done. Also, ask which tools they use for project management, and what their team uses to measure website performance and SEO (Google Analytics, Moz, Ahref ), inbound marketing (Hubspot, Marketo), social media analytics (Hootsuite, BuzzSumo), email marketing tools  (MailChimp, Flashissue, iContact), CRM (Salesforce), etc.

Basic Designing Skill

Digital marketing is not limited to content or more than just terms or word. A big fraction of digital marketing is about visual appearance. Anyone who calls themselves a digital marketer is supposed to have at least some basic familiarity with Photoshop tool.

Mobile Marketing

The uses of mobile/Smartphone are rising day by day. Many brands have a website that is not mobile friendly or not having mobile apps to make it easy for customers to engage with you. So it’s beneficial to have this marketing expertise needs to be learned fast!

 Email Marketing

Nowadays email marketing is on trend to reach the targeted audience. Many people do not aware of this email marketing strategy. Digital marketer should have knowledge of email marketing campaigns and achieve the result.

Choosing a right digital marketing agency can seem vast, but it can also be an amusing process. Does your research, and find the agency which can proves that they are the best for you.

Author Bio

Darshan is Digital Marketer and consultant at digital Marketers India. He has over 5 years of experience in online marketing, SEO and business development. He is passionate about travelling, writing and connecting with new people.

Leave a Reply

Your email address will not be published. Required fields are marked *