cdp

3 minutes read
Successful marketing campaigns start with the use of the right data. This makes it crucial to collect information using effective techniques to ensure their usefulness and accuracy. That said, two of the most common systems used are customer data platform (CDP) and customer relationship management (CRM). In this article, you’ll learn the differences between the two and how businesses use them to implement the right marketing tactics. Defining CDP and CRM To begin with, let us have a quick look...