When working with social networking, that which you do is essential, but exactly how you’re doing so is exactly what separates companies which do well within the social networking space from individuals that do not. Like a small company owner, the one thing you need to remember is the fact that many people are using social networking to spend time, and also to interact with family, buddies, and co-workers to talk about their encounters, etc.
They are not necessarily searching for your company....